I had a very fun opportunity last night to catch a sneak peek at The Fresh Market that is opening on St. Charles. At first glance the store is beautiful, but by actually touring the store with some of their fancy corporate team members yesterday, I gained a new appreciation for all of the care and consideration taken in planning out a store like this one. The Fresh Market focuses on high quality, fresh produce and other perishables, with nice grocery staples and gourmet additions thrown in for good measure. The store is designed to suit both shoppers who are hoping to grab something quick for dinner and those who want to browse for new inspiration.
This location is unique for The Fresh Market team because its the first location with retail on two floors. Lots of people have been wondering how they’d handle that and whether there’d be a Target-style “cart-scalator” to move shoppers between the floors. (Fun fact: those cart-scalators are actually called Vermaports. Oh the things you learn when your dad’s an engineer…)Turns out they opted not to use up space with an escalator and instead will rely on an elevator for that purpose. BUT never fear, although the second floor is predominated by beer, wine and booze, there are also some quick selections of beer and wine downstairs, so you could complete your quick run to the store without ever having to pop upstairs. If you do plan on browsing the selection upstairs, it’s convenient enough that you could just grab a cart and head straight there before you start makin’ groceries downstairs.
This location is also the first to offer gelato by the scoop. Many of the products at The Fresh Market will be sourced locally and the store proudly prepares a multitude of options right on the premises.
I can’t wait to head back to The Fresh Market. After my sneak peek last night I can already tell you its going to be hard to get out of there without a very full basket.
The Fresh Market opened this morning at 9:00 with a ceremonial “cheese cracking” rather than a ribbon cutting. It’s in the old Borders located at 3338 St. Charles Ave.