In this 24 hour news cycle/Internet day and age, the public can get drawn into most anything pretty easily. I mean, how else can you possibly explain the popularity of Axe body spray, the Twilight movies or Paris Hilton. Since late September, the New Orleans food twitter folks have been a buzz with MVB (Most Valuable Burger), first in trying to find out the who, what and where and now just drooling in anticipation of MVB’s Sunday opening. Oh, we’re not innocent here. In fact, we’re pretty much a big part of the problem (see our piece from GoNOLA as Exhibit A). Top it off with the fact that pop-ups naturally manufacture extra demand with their limited supply and the hype factor is through the roof. Of course, when I fell into the chance to put the MVB hype machine to the test, I jumped.
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